# What is CRM?

According to Salesforce, the CRM pioneer, Customer relationship management (CRM) is a technology for managing your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

A CRM solution helps you focus on your organization’s relationships with individual people, including customers, service users, colleagues, or suppliers - throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.

Using a CRM system could help a company to improve business significantly:

![](/files/Psih2eupQAI2Yq88Twj3)


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